Google Buys G.Co To Create An Official URL Shortcut For Google Products

Google joins Internet biggies Twitter (T.Co) , Overstock (O.co) and Amazon (A.Co, Z.Co and K.Co) today in taking over the G.Co domain name, buying the TLD in order to build the official URL shortcut for Google products like GMail, Documents and Photos. While representatives from the .Co registry wouldn't comment on the pricing of the deal, .Co-founder Juan Diego Calle recently told Reuters that a single letter domain like G.Co costs more than $1.5 million. Google says it will use the domain in order to create a shortcut for all its products and services using the format g.co/[XYZproduct/service] and that the domain will be live sometime later in the afternoon today. "You can visit a G.CO shortcut confident you will always end up at a page for a Google product or service," said Google VP of consumer marketing Gary Briggs in a release.

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